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    <loc>https://servicedisrupted.com/blog</loc>
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    <lastmod>2022-10-03</lastmod>
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    <loc>https://servicedisrupted.com/blog/2022/10/3/mapping-the-customer-journey</loc>
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    <lastmod>2022-10-03</lastmod>
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      <image:title>... - Mapping the Customer Journey - Make it stand out</image:title>
      <image:caption>Figure 1. What is it?</image:caption>
    </image:image>
    <image:image>
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      <image:title>... - Mapping the Customer Journey - Make it stand out</image:title>
      <image:caption>Figure 2. An Example</image:caption>
    </image:image>
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      <image:title>... - Mapping the Customer Journey - Make it stand out</image:title>
      <image:caption>Figure 3. Touchpoints on the Customer Journey</image:caption>
    </image:image>
    <image:image>
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      <image:title>... - Mapping the Customer Journey - Make it stand out</image:title>
      <image:caption>Figure 4. Digital and Analogue Touchpoints</image:caption>
    </image:image>
    <image:image>
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      <image:title>... - Mapping the Customer Journey - Make it stand out</image:title>
      <image:caption>Figure 5. Journey Mapping</image:caption>
    </image:image>
    <image:image>
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      <image:title>... - Mapping the Customer Journey - Make it stand out</image:title>
      <image:caption>Figure 6. Touchpoint Design</image:caption>
    </image:image>
    <image:image>
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      <image:title>... - Mapping the Customer Journey - Make it stand out</image:title>
      <image:caption>Figure 7. Creating your own Customer Journey Map</image:caption>
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  <url>
    <loc>https://servicedisrupted.com/blog/2022/5/31/quietly-brilliant-design-thinking-for-introverts</loc>
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    <lastmod>2022-05-31</lastmod>
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      <image:title>... - Quietly Brilliant: Design Thinking for Introverts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2022/5/31/analytical-thinking-intuitive-thinkingdesign-thinking</loc>
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    <priority>0.5</priority>
    <lastmod>2022-05-31</lastmod>
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      <image:title>... - Analytical Thinking, Intuitive Thinking...Design Thinking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2019/10/25/a-big-list-of-service-design-jobs</loc>
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    <priority>0.5</priority>
    <lastmod>2019-11-12</lastmod>
    <image:image>
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      <image:title>... - A Big List of Service Design Jobs</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2018/9/12/design-thinking-is-not-a-silver-bullet</loc>
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    <priority>0.5</priority>
    <lastmod>2019-07-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1561998004696-T4IVU3RAQJ4N4KX8W3BX/silverbullet.jpg</image:loc>
      <image:title>... - Design Thinking is not a Silver Bullet</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2017/9/27/cork-service-design-conference</loc>
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    <priority>0.5</priority>
    <lastmod>2018-09-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1506501809845-4X9MHNK3FP9NK3VZTQHX/CatMc.jpg</image:loc>
      <image:title>... - The International Service Design Experience Cork</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1506501821220-P1TIQKEUE1MIO036TKTU/DaveS.jpg</image:loc>
      <image:title>... - The International Service Design Experience Cork</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1506501831857-LZEB9G50H5HIWV94P9P0/LornaR.jpg</image:loc>
      <image:title>... - The International Service Design Experience Cork</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1506501845674-Q2T28O84T59Y11AUSHYZ/louD.jpg</image:loc>
      <image:title>... - The International Service Design Experience Cork</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1506501856193-7I453D82VYIRUV2FX698/MichN.jpg</image:loc>
      <image:title>... - The International Service Design Experience Cork</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1506501868685-NIUYVPWAFSR1Z88OW1H5/SarahD.jpg</image:loc>
      <image:title>... - The International Service Design Experience Cork</image:title>
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  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2017/3/14/how-coca-cola-uses-service-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-03-14</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2015/10/13/what-is-service-design-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-05-12</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2015/6/4/service-design-master-class-cork</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-06-04</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2014/9/11/frog-design-collective-action-toolkit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-05-12</lastmod>
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      <image:title>... - Frog Design: Collective Action Toolkit</image:title>
      <image:caption>Image Courtesy of Frog Design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2014/4/11/more-evidence-for-design-roi</loc>
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    <priority>0.5</priority>
    <lastmod>2014-04-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1397219550615-U2GXJ5MA7YB09JBMZTJ5/image-asset.gif</image:loc>
      <image:title>... - More Evidence for Design ROI</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2014/3/13/service-design-toolkit</loc>
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    <priority>0.5</priority>
    <lastmod>2014-03-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1394713211773-83WCGGBAB15KIARBSTCK/sdt_finland.jpg</image:loc>
      <image:title>... - Service Design Toolkit</image:title>
      <image:caption>Samples from JAMK's Service Design Toolkit</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2014/1/21/design-and-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-04-11</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2014/1/17/culture-is-innovations-secret-sauce</loc>
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    <priority>0.5</priority>
    <lastmod>2014-01-17</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2014/1/15/the-value-of-service-design</loc>
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    <priority>0.5</priority>
    <lastmod>2014-01-15</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/12/12/on-design-thinking-and-roi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-04-11</lastmod>
    <image:image>
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      <image:title>... - Design Thinking Gets Serious about ROI</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/11/21/creative-confidence-and-design-thinking-for-introverts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-11-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1385044598034-2Y7GIZP1ELCIRN15MQUG/Design-Note-Margaret-Hagan-Design-for-Introverts-2.png</image:loc>
      <image:title>... - Creative Confidence and Design Thinking for Introverts</image:title>
      <image:caption>Image Courtesy of Margaret Hagan @ d.School</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/11/7/towards-a-design-led-ibm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-11-08</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/9/30/the-business-of-service-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-09-30</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/9/19/welcome-to-google-garage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-09-20</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/8/23/uks-first-interactive-virtual-grocery-stores</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-08-23</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/8/20/business-origami</loc>
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    <priority>0.5</priority>
    <lastmod>2013-08-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1377008770898-ISLD027NDGIC7Z4M185M/2013-08-19+10.25.31.jpg</image:loc>
      <image:title>... - Business Origami</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/8/15/rotman-dean-roger-martin-on-design-thinking</loc>
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    <priority>0.5</priority>
    <lastmod>2013-08-15</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/7/23/what-does-a-dedicated-innovation-space-look-like</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-07-23</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/7/17/service-economy-growth</loc>
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    <priority>0.5</priority>
    <lastmod>2013-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1374062479900-PS1QIOLHCTSXY9B5YI64/job-openings_0.png</image:loc>
      <image:title>... - Service Economy Growth</image:title>
      <image:caption>Image Courtesy of Lisa Mahapatra and International Business Times</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/7/15/design-the-new-business</loc>
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    <lastmod>2013-07-15</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/7/12/where-is-the-service-in-financial-services</loc>
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    <priority>0.5</priority>
    <lastmod>2013-07-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1373630000735-SGJUZRT7Z4LSR18OUNM2/8463683689_baa33ca431_z.jpg</image:loc>
      <image:title>... - Where is the Service in Financial Services?</image:title>
      <image:caption>Image Courtesy of epSos</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/6/19/adaptive-path-on-service-design</loc>
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    <priority>0.5</priority>
    <lastmod>2013-07-11</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/7/9/stanford-dschools-design-thinking-crash-course</loc>
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    <priority>0.5</priority>
    <lastmod>2013-07-10</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/7/9/design-thinking-for-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-07-09</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/6/19/design-thinking-for-designing-and-delivering-services</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-07-09</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/6/19/service-design-designing-cross-channel-service-experiences</loc>
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    <priority>0.5</priority>
    <lastmod>2013-07-08</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/6/20/design-thinking-visualised</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-07-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1371719340971-KQFM0MJMSVZSKTZ28FMX/bae1cef9c0e20331a897b17b38abfebc.jpg</image:loc>
      <image:title>... - Design Thinking Visualised</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/6/18/service-design-case-study-greater-good-studio</loc>
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    <priority>0.5</priority>
    <lastmod>2013-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1371569646520-YRSB44H34SAW0DVMAHO7/9016202009_947de36ff5_z.jpg</image:loc>
      <image:title>... - Service Design Case Study: Greater Good Studio</image:title>
      <image:caption>Image Courtesy of Anothelunch.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/6/17/roi-for-design</loc>
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    <priority>0.5</priority>
    <lastmod>2013-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1371467553764-CYR9BMY2AK7R11L8ALEZ/graph.jpg</image:loc>
      <image:title>... - ROI for Design</image:title>
      <image:caption>Image Courtesy of British Design Council</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/6/13/tim-brown-talks-innovation-with-yale-school-of-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-06-13</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/6/13/service-design-design-thinking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-06-13</lastmod>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/6/13/customer-journey-mapping</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2013-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1371123896232-BZIR0CW8KWM8B6B3VUTD/journeymap.jpg</image:loc>
      <image:title>... - Customer Journey Mapping</image:title>
      <image:caption>Image Courtesy of UXMatters</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/6/12/hack-design</loc>
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    <priority>0.5</priority>
    <lastmod>2013-06-12</lastmod>
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  <url>
    <loc>https://servicedisrupted.com/blog/2013/6/12/design-thinking-in-education</loc>
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    <lastmod>2013-06-13</lastmod>
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      <image:title>... - Design Thinking in Education</image:title>
      <image:caption>Image Courtesy of Sean MacEntee</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/6/11/why-design-matters</loc>
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    <priority>0.5</priority>
    <lastmod>2013-06-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1370947912307-N4VTTQ9741E62DYLD0KT/3042781861_b9622b7dd9_z.jpg</image:loc>
      <image:title>... - Why Design Matters</image:title>
      <image:caption>Image Courtesy of ThinkPublic</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://servicedisrupted.com/blog/2013/6/11/improve-any-service-by-simplifying-it</loc>
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    <priority>0.5</priority>
    <lastmod>2013-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51925a97e4b01bf9287e3bb9/1370945679943-4UDL8Q73TVBHCJY6QLH7/2646213692_af0165c426_z.jpg</image:loc>
      <image:title>... - Improve any Service by Simplifying It</image:title>
      <image:caption>Photo courtesy of Will-Lion</image:caption>
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