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Rotman Dean Roger Martin on Design Thinking

Andrew Pope August 15, 2013

Roger Martin's book "The Design of Business: Why Design Thinking is the Next Competitive Advantage" is still one of the best Design Thinking books available. Here Martin provides a concise description of Design Thinking and why it matters to business. For a more comprehensive discussion on the intersection of business and design please watch the full documentary "Design the New Business".   

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Service Disrupted

The Design Thinking and Service Design Blog

A blog dedicated to design thinking, disruptive innovation, service design and service design thinking. 

, Cork, Ireland

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