Over on the Harvard Business Review Blog Network Jeneanne Rae, CEO of Motiv Strategies, presents another study that demonstrates the value of design investment. Motiv Strategies and the Design Management Institute created a tool called the Design Value Index, which demonstrates how 15 design-oriented companies beat the S&P by 228% over the last 10 years. I have become something of an advocate for ROI-led design and these latest findings confirm my earlier postings about the importance of ROI and forecast that further studies would follow.
by Andrew Pope