The Design Council's latest research report "Leading Business by Design" investigates the strategic use of design in a number of UK and global business including: O2, Barclays , Virgin Atlantic and Diageo. In this video, Ailbhe McNabola describes some of the findings from the research and discusses the link between business success and design investment. The full report is essential reading and feeds into some of my earlier posts on ROI and design.
Nile, the excellent Edinburgh-based service design company have put together a nice video demonstrating the value of service design. It's a great introductory primer for anybody who wants to get a quick overview of service design.
IBM becomes the latest company to embrace design thinking in an effort to further bolster their efforts to become a design-led company. As a stalwart of innovation, and early practitioner of "Innovation Jams", IBM's investment in design thinking is a massive endorsement of the effectiveness of design thinking.
Having a dedicated space for innovation is an important part of the design thinking process. This video courtesy of Fast Co. brings viewers inside Google's Garage, a collaborative workspace/hackspace that enables Google employees to work on "crazy, creative ideas".
The era of the 'Meta Product" (web-enabled product-service networks as typified by products such as iPhone/iTunes and Nike +) is well and truly upon us. Future services will be delivered using a combination of physical and virtual touchpoints. Tesco, following a successful pilot programme with Homeplus in South Korea, has finally brought their virtual shopping experience to the UK. The first UK trial is being launched in the North Terminal of Gatwick airport. Customers will be able to interact and purchase products via virtual supermarket shelves using their smartphones and a bar-code scanning application. The installation is a great example of a virtual/physical service hybrid.
Roger Martin's book "The Design of Business: Why Design Thinking is the Next Competitive Advantage" is still one of the best Design Thinking books available. Here Martin provides a concise description of Design Thinking and why it matters to business. For a more comprehensive discussion on the intersection of business and design please watch the full documentary "Design the New Business".