Kleiner Perkins Caufield & Byers design partner John Maeda talks to McKinsey’s Hugo Sarrazin about why today’s senior executives must understand design.
The Collective Action Toolkit from Frog Design, puts design thinking tools in the hands of non-designers with the aim of allowing communities to come up with tangible solutions to real world problems. Similar in vain to IDEO's Human-Centered Design for Social Innovation, the kit encapsulates Frog Design's take on design thinking in an effective, fun, and practical manner. More information about the kit and the download here.
Over on the Harvard Business Review Blog Network Jeneanne Rae, CEO of Motiv Strategies, presents another study that demonstrates the value of design investment. Motiv Strategies and the Design Management Institute created a tool called the Design Value Index, which demonstrates how 15 design-oriented companies beat the S&P by 228% over the last 10 years. I have become something of an advocate for ROI-led design and these latest findings confirm my earlier postings about the importance of ROI and forecast that further studies would follow.
by Andrew Pope
The Service Design Toolkit was developed by JAMK University of Applied Sciences in collaboration with Palmu Inc. All templates included in the toolkit are available free of charge and distributed under the Creative Commons Licence. The toolkit contain a full set of tools covering everything from project definition to project implementation. Inside you will find Alexander Osterwalder's Business Model Canvas and a nice implementation of a customer journey map. You can find out more information about the project and download the service design toolkit HERE.
The Design Council's latest research report "Leading Business by Design" investigates the strategic use of design in a number of UK and global business including: O2, Barclays , Virgin Atlantic and Diageo. In this video, Ailbhe McNabola describes some of the findings from the research and discusses the link between business success and design investment. The full report is essential reading and feeds into some of my earlier posts on ROI and design.
No surprises here - culture is a fundamental determinant of a creative enterprise. Despite what you may have heard, culture is not an immovable object over which we have no control. It can be changed and shaped. Adopting some guiding principles and core values for the organisation is a great place to start. So what core values shape an innovative powerhouse like IDEO? Check out the Slideshare presentation below to find out.
Nile, the excellent Edinburgh-based service design company have put together a nice video demonstrating the value of service design. It's a great introductory primer for anybody who wants to get a quick overview of service design.